Creating a logo from scratch is such a hard work. Many graphic designers start their sketches by hand and then they move on to other digital software tools in order to create digital pieces. Both logo design and logo sketches are so fun to work with, especially if you are a creative person that loves to let their imagination fly away and would love to offer your clients the craziest ideas!
Here are some tips professional logo artists that will probably help you with your designs.
- Get prepared!
You should do some research on the brand beforehand. Get to know your client very well before you get your hands on your sketches. Even though this is not just exclusive for logo designs, every graphic designer should know what they are working with. Has your client got preferences towards its logo? Would they rather have a playful logo with a fun typo or would they like something more sober and simpler? Pay attention to their demands but present some ideas of your own too!
- Inspiration may be the key to success!
Sometimes inspiration does not come to us, and we should look for it around the net. Once you have done some research on how your client would like their logo to be, you could create a mood board to help you create an outstanding brand logo. Look after some pictures in Pinterest to get some inspo before you get to work. You could also see what other designers have done with logos before and try out different techniques you have not done before.
- Be comfortable before getting to work
This does not only apply to finding a physical space where you could start your sketches, but also to use whatever tool you feel most comfortable with. Weather it is a digital sketch or just using pen and pencil, you should start with something that feels familiar to you and that you believe could be the best way to sketch your ideas.
- Leave the details for later!
If you are a perfectionist, then this one may be hard. Rough sketches sometimes could be better to work with, because we mindlessly work until we come up with amazing logos. Sketching the first thing that comes in our minds could be the best option sometimes. Remember that working in logo designs is not a linear path and that you may have to change many things before you come out with the final sketch. Do not pay attention to small details now, you could get your hands into it later!
- Be messy and get crazy!
Art is messy. Art is crazy. So, why would a logo design be any different? The best ideas sometimes get when we let go and have fun while doing it. Sketches are not suppose to be these clear idea you had on your head, but just an approximation to it, so do not be scared to get wild while you start designing!