In flyer printing, one of the most important steps in designing the flyer. People usually are more focused on visual aspects, such as the graphics used, colors, and others. However, despite the good graphics, a flyer won’t be effective if the content is not well made. To create good content for a flyer, you will have to be able to know the points of the message that must be delivered and convey them in a simple way so that the short words and sentences can fit into the limited space of the flyer.
The words and sentences on a flyer usually determine whether a person wants to read the whole thing or not. Despite being enticed by the visuals such as colors and graphics, people would stop reading or be discouraged from the way the words are put. Thus, this aspect is very important. Every word must count so that your flyer can fulfill its purpose the best way possible. Are you curious about how to write better for your flyer? Read more below.
1. Know your unique selling proposition
Being able to state why you are better compared to your competitors is a good writing strategy. Make sure that your target audience can understand why they should choose you instead of your competitor and convince them of the benefits they can get from making that choice.
2. Be concise
This is one of the most basic tips for flyer writing. Overstuffing your flyer with too many words and sentences is a big no. It must be avoided at all costs because flyer that is too crowded with words and sentences will only make people lazy to read it. Moreover, even if they read the whole flyer, it will have less chance of successful message delivery due to them not being able to grasp the point of the message you are trying to convey. To make a flyer more effective, you should state your points with bullets or numberings and try to keep them short. Use proper spacing and line breaking as well, they will make your flyer look neater.
3. Be persuasive
You can do this by putting a little pressure on the words of your promotion. A bit of wordplay on your flyer might create a big impact. You can add a little pressure that makes it hard for your target audience to resist, such as stating that there is a limited time to your offer, or there is a limit to the quantity of it. People will usually try to grab it fast because of the heightened sense of urgency and this will benefit you greatly.
In any form of writing, proofreading is always important and this final step in designing must not be skipped. Skipping proofreading is one of the mistakes that happen often. Proofreading ensures that the writing that you have done contains no errors and is good enough for the next process. Making sure that your flyer is mistake-free is important in order to create an effective flyer.